Nielsen ONENielsen
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Sparkroom Marketing SoftwareSparkroom
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Related Products
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About
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.
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About
Sparkroom performance marketing technology offers centralized PPL media planning + PPL vendor management, including FPIs, forms, vendor invoicing, call tracking + more. Leads that come through the system face real-time validation, verification, de-duping, data matching, rejection + scoring (if desired) via proprietary solutions and third-party plug-ins. Focus less on logistics and more on strategic decision making by centralizing + simplifying campaign management operations. Acting as the central hub between every integration, Sparkroom stores all campaign data, including delivery, routing + result details, to serve as a transactional-level point of reference.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Media planners in search of a solution to optimize cross-platform advertising strategies by leveraging comprehensive, deduplicated audience measurement data
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Audience
Lead Management solution for companies
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
United States
www.nielsen.com/solutions/audience-measurement/nielsen-one/
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Company InformationSparkroom
www.sparkroom.com
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Categories |
Categories |
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Lead Management Features
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
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