Audience
Organizations searching for a comprehensive analytics solution to measure online video performance and audience behavior
About Akamai Media Analytics
Online audiences expect instant access to video content and an uninterrupted viewing experience everywhere and on any device. Issues that impact the viewing experience such as slow startup times, low-resolution video, and rebuffering lead to lower engagement, higher abandonment, poor brand perception, and a lower likelihood that viewers will return. The stakes are too high to ignore the link between video quality, consistency in performance, and business results. Understanding your audience’s online viewing experience from a quality and engagement perspective helps keep an active pulse on the health of your business. Visibility into the quality of video performance is critical to uncovering key insights related to your viewers, which in turn impacts long-term business viability.
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Company Information
Akamai Technologies
Founded: 1998
United States
www.akamai.com/products/media-analytics
Videos and Screen Captures
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