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Audience

Real Estate Agencies, Brokerages, Realtors & Mortgage Agents

About NOVACRM

NOVACRM is Built on Agentic AI — Where AI Doesn’t Just Assist, It Acts

NOVACRM is a complete AI Real Estate Operating System, redefining how agents and brokerages operate in an increasingly competitive and AI-driven market.

At the core of NovaCRM is its agentic AI architecture, a system of specialized AI assistants designed to execute real business tasks across the entire real estate lifecycle.
The platform includes:

Nova AI Caller – Automates outbound calls, lead qualification, and appointment setting
Nova AI Lead Nurture – Engages and follows up with leads across multiple channels
Nova AI Marketing – Generates and manages social media, email campaigns, and content
NovaChatbot - Nova AI instantly designs festival & listing flyers, generates CMAs, and delivers real-time market support—no delays, no downtime, just results.

Pricing

Starting Price:
$79/Month
Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 38 User Reviews

Overall 4.9 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.8 / 5
support 4.9 / 5

Company Information

NOVACRM
Founded: 2023
Richmond Hill, ON Canada
novacrm.ai/

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Windows
Mac
Linux
iPhone
iPad
Android
Chromebook
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online

NOVACRM Frequently Asked Questions

Q: What kinds of users and organization types does NOVACRM work with?
Q: What languages does NOVACRM support in their product?
Q: What kind of support options does NOVACRM offer?
Q: What other applications or services does NOVACRM integrate with?
Q: Does NOVACRM have a mobile app?
Q: What type of training does NOVACRM provide?
Q: Does NOVACRM offer a free trial?
Q: How much does NOVACRM cost?
Q: What pricing for support is available for NOVACRM?
Q: What pricing for training is available for NOVACRM?

NOVACRM Product Features

Real Estate CRM

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Segmentation
Referral Tracking

NOVACRM Additional Categories

  • Berry C.
    Sales Representative
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Time Saving Social Media Automation Tool"

    Posted 2026-04-15

    Pros: Reduces effort with auto scheduling and branded posts. Very useful for real estate marketing needs..

    Cons: Few options to edit templates or create fully custom posts.

    Overall: Overall a reliable tool. Helps stay active online and build trust with clients through regular posts.

    Read More...
  • Sumeta B.
    Realtor
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Complete CRM Solution for Real Estate Agents"

    Posted 2026-04-07

    Pros: Includes website, CRM, and marketing tools. AI automation improves lead response and engagement rate.

    Cons: Some features may feel overwhelming for solo users.

    Overall: Strong CRM with smart features. Helps improve productivity and manage leads without much manual effort.

    Read More...
  • France M.
    Associate Broker
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Nova CRM for Smart Lead Handling"

    Edited 2026-04-14

    Pros: Nova offers quick lead response with AI and smooth tracking. It helps teams stay organized and active.

    Cons: Nova reports could be more detailed for deeper performance insights.

    Overall: Nova is easy to use and keeps leads organized. It saves time and helps teams respond faster every day.

    Read More...
  • Payam R.
    Senior Real Estate Broker
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM with Strong Automation"

    Posted 2026-03-23

    Pros: NOVACRM automation is easy to use and powerful. You can manage leads, send messages, and track deals without switching tools.

    Cons: Takes time to learn all features and use them properly well.

    Overall: Using NOVACRM feels smooth after setup. It reduces manual work and helps keep follow-ups consistent and easy.

    Read More...
  • Paul B.
    Broker
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM App for Real Estate Work"

    Posted 2026-03-19

    Pros: NOVACRM gives real-time updates and lets you track deals from your phone. Helps avoid missing any lead or opportunity

    Cons: Takes a little time to get used to NOVACRM features.

    Overall: Nice tool overall. NOVACRM makes it easier to manage daily tasks and stay updated without logging into desktop

    Read More...
  • Jeff C.
    Real Estate Broker
    Used the software for: 1-2 Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Smart Social Tool for Realtors"

    Edited 2026-03-17

    Pros: Saves time with ready posts, auto scheduling, and captions. Easy to stay active online without extra effort.

    Cons: Customization options could be a bit more flexible.

    Overall: Good tool for busy agents. Makes social media simple and consistent without needing design or marketing skills.

    Read More...
  • Barb I.
    Real Estate Sales Manager
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM Integrations Make Real Estate Work Easy"

    Posted 2026-03-12

    Pros: NOVACRM connects with many tools like email, ads, and calendar. It keeps leads, chats, and tasks in one place.

    Cons: The platform has many features, so new users may need some time to explore and learn how each integration works.

    Overall: Overall a good CRM for managing leads and communication. Integrations help save time and keep work organized.

    Read More...
  • Tyrone S.
    Real Estate Agent
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "AI Powered CRM Built for Real Estate Teams"

    Edited 2026-04-10

    Pros: Strong lead management with AI automation and marketing tools. Very useful for agents who want to stay organized.

    Cons: Some features take a bit of time to discover, but once you learn them the system becomes very useful.

    Overall: Overall a reliable CRM that helps teams manage leads, follow up quickly, and keep track of deals in one system.

    Read More...
  • Jade V.
    Broker
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM - user-friendly platform"

    Posted 2025-06-10

    Pros: NOVACRM is the kind of platform that allows me to streamline my business easier. Its literally an all in one platform.

    Cons: As of the moment i don't see anything to dislike about NOVACRM

    Overall: NOVACRM is a type of platform that allows me to do almost everything, from importing leads, contacting them via call or text and a creative flyers

    Read More...
  • Grace N.
    Broker
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Best CRM solution for real estate!"

    Posted 2025-06-09

    Pros: I like NOVACRM’s clean and intuitive interface, customizable workflows, and time-saving automation. It's exactly what I needed!

    Cons: There isn’t much to dislike about NOVACRM as it offered a solid mix of functionality, ease of use, and responsive support.

    Overall: My overall experience with NOVACRM is excellent. It makes managing client relationships and sales pipelines seamless, thanks to its intuitive design and powerful features. I can say NOVA is reliable, and the support team is always helpful and responsive.

    Read More...
  • Key C.
    Contact Support Specialist
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User, Deployment
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NovaCRM Review: A Seamless Experience for Every User"

    Posted 2025-06-08

    Pros: NovaCRM stands out for its intuitive design and effortless navigation, making it an excellent choice for users of all experience levels. With a clean and user-friendly interface, tasks such as lead management, email marketing, and social media integration become seamless.

    Cons: NovaCRM occasionally experiences slow loading times, but its overall functionality remains strong.

    Overall: NovaCRM offers a well-rounded experience, particularly for real estate professionals and businesses seeking an intuitive CRM solution.

    Read More...
  • A NOVACRM User
    Realtor
    Used the software for: Free Trial
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "My favourite CRM "

    Posted 2025-05-30

    Pros: It has multiple features from Batch text, Email Marketing, Social Media Management, Lead Generation, automation and more, It is easy to use, I use it almost daily for social media and you can integrate it as well

    Cons: Nothing as of yet on CRM, certain features are advanced but once you get a hang of it, it gets really easy

    Overall: It helped me keep all my leads in one place, sorted my social media management and email marketing issues, which is essential to streamline my work. Nova has changed my perception on CRMs

    Read More...
  • A NOVACRM User
    Social Media Executive
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Game Changer for Real Estate Pros"

    Posted 2025-05-30

    Pros: NOVA CRM is an amazing platform for all real estate professionals. It is user-friendly and helps to streamline the workflow with its tools like email marketing, social media scheduling, lead management, and many more.

    Cons: I have found no drawbacks so far, it is simple and effective.

    Overall: Nova CRM makes the work easier and more efficient. It is a must-have tool for all the real estate pros looking to work smarter.

    Read More...
  • Earnest Patrick M.
    Video Editor
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NovaCRM, life-changing tool"

    Posted 2025-05-30

    Pros: There are lots of features I can use to really improve my business and streamline my processes plus its easy to use

    Cons: Sometimes you get overwhelm it the amount of features but it still a good thing because you will learn it as time goes by

    Overall: My overall experience with NovaCRM is great, I will recommend this to my friends who are also business owners.

    Read More...
  • Meghna B.
    Social Media Manager
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Most easy to use"

    Posted 2025-05-30

    Pros: Its a great platform. The best part about it being how seamless it is to navigate through and that its got all the required features in one place.

    Cons: The interface can be a bit underwhelming. It can be more vibrant in overall appearance.

    Overall: Overall its a great platform. Very very wholesome, its makes the job many times simpler and super easy to navigate.

    Read More...
  • Riddhi S.
    Senior Graphic Designer
    Used the software for: Free Trial
    Frequency of Use: Weekly
    User Role: User, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM experience"

    Edited 2025-06-06

    Pros: Easy-to-use Interface Automation Functionalities
    Great for maintaining and monitoring leads
    Workflows can be altered to meet your company's needs.

    Cons: There aren't any significant disadvantages.

    Overall: Since I started using NovaCRM a few months ago, our real estate team's workflow has drastically changed! Tracking leads, managing contacts, and automating activities are all made incredibly simple by the dashboard and the user-friendly design.

    Read More...
  • A NOVACRM User
    Advisor
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Deployment
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "It’s an all-in-one customer relationship management tool designed to streamline sales, improve team collaboration, and keep everything organized. "

    Posted 2025-05-28

    Pros: Very easy to use and doesn’t require much time to learn.
    Automates routine tasks like follow-up emails and appointment scheduling.
    Great Customer Support
    The mobile app keeps me connected, even when I’m on the move.

    Cons: I’m pretty satisfied with NOVACRM. There have been a few minor glitches, but the team works quickly to resolve them.

    Overall: I’ve been using NOVACRM for a few months now and wanted to share my experience. It’s user-friendly, efficient, and helps me manage my contacts and sales pipeline much better. The mobile app and automation features have improved my productivity.

    Read More...
  • A NOVACRM User
    Graphic Designer
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Effortless CRM Experience with NOVACRM"

    Edited 2025-05-27

    Pros: NovaCRM has a clean, user-friendly interface, making it easy to manage leads, contacts, and tasks. It offers seamless integration with email marketing tools and other platforms, helping streamline processes and improve team collaboration. The customer support is prompt and helpful, ensuring smooth onboarding and continued assistance.

    Cons: There are no major cons. I'm just waiting for more new features.

    Overall: I’ve been using NovaCRM for the past few months, and it has completely transformed how our real estate team works! The interface is user-friendly, and the dashboard makes it super easy to track leads, manage contacts, and automate tasks.

    I particularly like the seamless integration with email marketing tools, which has saved us a ton of time in campaigns. The support team is also quick to respond, which is a big plus.

    Overall, NovaCRM is an excellent choice for real estate teams looking to streamline their workflow and boost productivity. Highly recommend!

    Read More...
  • Hiranmayee D.
    Sales Representative
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "NOVACRM Has Transformed How We Manage Clients and Campaigns"

    Posted 2025-05-27

    Pros: 1. User-Friendly Interface
    The dashboard is clean and intuitive, making it easy for both beginners and experienced users to navigate without a steep learning curve.

    2. Highly Customizable
    From custom fields and tags to personalized pipelines and dashboards, NOVACRM adapts well to different industries and workflows.

    3. Powerful Email Marketing Tools
    Built-in email automation, drip campaigns, and real-time tracking make it easy to nurture leads and stay in touch with clients.

    Cons: 1. Initial Setup Can Be Time-Consuming
    While it's customizable, configuring everything (pipelines, automations, templates) to suit your business can take time and guidance.

    2. Limited Third-Party Integrations
    Integration with some popular tools (like niche marketing platforms or accounting software) may be limited or require workarounds via Zapier.

    Overall: We've been using NOVACRM for several months now, and I can confidently say it's one of the best decisions we’ve made for streamlining our client relationship and marketing workflows.

    The platform is intuitive and robust — it handles lead tracking, email campaigns, and client communication all in one place without feeling bloated. What stands out is the customizability: we were able to tailor dashboards and pipelines to match our business needs without needing a dedicated dev team.

    The email automation features are a game-changer. Setting up multi-stage campaigns is easy, and the analytics give us real insights into engagement. Plus, their support team is responsive and genuinely helpful, which makes a big difference when you’re trying to move fast.

    If you're looking for a reliable CRM that grows with your business and doesn't lock you into rigid workflows, NOVACRM is definitely worth considering.

    Read More...
  • Vaibhav S.
    Realtor
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A CRM that does it all for you!"

    Posted 2025-04-28

    Pros: As a realtor using NovaCRM, I can honestly say it’s become one of the most valuable tools in my day-to-day work. What really stands out to me is how easy it is to use right out of the box. I’m not super tech-savvy, but everything from managing leads to sending out email campaigns feels smooth and straightforward. The layout is clean, and I can find what I need without digging around too much.

    One feature I’ve come to rely on is the AI assistant, AVON. It helps me stay on top of follow-ups and schedules tasks automatically, which saves me a ton of time and mental space. I also love how it connects with everything—my emails, my social media, even my lead forms. It’s like having a full-time assistant without the overhead.

    Cons: There was a bit of a learning curve at the beginning, just figuring out how to get the most out of all the features, but once I got the hang of it, it really started to pay off. I’ve noticed a big improvement in how organized I am and how quickly I can respond to clients.

    Overall: Overall, NovaCRM has made running my real estate business so much easier. It’s not just a CRM—it’s like my command center for everything. Highly recommend it to any agent who wants to work smarter and close more deals.

    Read More...
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