Audience
Social media managers looking for a complete Social Media Analytics solution
About Unmetric
Improve your social strategy by understanding what’s working and what’s not. Unmetric is a social media benchmarking platform that helps your team make real-time decisions by comparing, benchmarking, and analyzing your social performance. Understand what’s working and what’s not so you can improve your social strategy. Eliminate the tedium of manually reporting, easily report on your social KPIs, and save time. Discover inspiration, find concept evidence and explore whitespaces for your brand’s content. See what your competition is doing and learn from their successes, innovations and mistakes.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
Brandwatch
Founded: 2007
United Kingdom
unmetric.com/analyze/
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